Every web site owner puts up a web site and hopes that people will visit it.
Some will employ Search Engine Optimization techniques to get visitors by carefully crafting the content and infrastructure of their site on their own. Others will hire a third-party company to help them with it. Is the effort worth the investment in time and money when the rules keep changing?
Quality content is the primary ingredient needed for web site success, according to Catalin Zorzini. Here is an article he has written that provides us with a good perspective on the state of SEO, search engines, web visitors and the tug-of-war that each deal with to gain eyeballs.